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| TEXT: | Marketing |
| 5th Canadian Edition | |
| (Super Pak includes text, a student CD Rom, Marketing Media Digest magazine 2004/05) | |
|
E. Berkowitz, F. Crane, R. Kerin, S. Hartley, W. Rudelius McGraw-Hill
Ryerson, 2003
|
|
| INSTRUCTOR: | Mark Valvasori |
This course is designed to introduce the student to
the basic elements of the marketing management process.
The course will help the student to identify and solve many business problems
by using a marketing perspective.
This course will not turn the student into a marketing wizard, but it will give
him/her a very broad understanding
of what marketing is all about and the vital role that it plays in organizations.
The following timetable is for reference only.
Actual course calendar will be distributed at the first class.
| WEEK | TOPIC | TOPIC |
| One | Chapter 1 | Developing customer relationships and value through marketing |
| Two | Chapter 2 & 3 | Linking marketing and corporate strategies Scanning the marketing environment |
| Three | Chapter 4 & 6 | Consumer
behaviour
Organizational markets and buyer behaviour |
| Four | Chapter 8 & 9 | Turning Marketing information into action Identifying market segments and targets |
| Five | Chapter 9 & 10 | Identifying market segments and targets Developing new products |
| Six | Chapter 10 & 11 | Developing new products Managing Products and Brands |
| Seven | Chapter 11 | Managing Products and Brands |
| Eight | Chapter 15 | MIDTERM (2 hours) Managing marketing channels and wholesaling |
| Nine | Chapter 15 | Managing marketing channels and wholesaling |
Spring Break |
||
| Ten | Chapter 17 & 18 | Retailing Integrated marketing communications and direct marketing |
| Eleven | Chapter 19 & 20 | Advertising, sales promotion & public relations Personal selling and sales management |
| Twelve | Chapter 13 & 14 | Building the price foundation Arriving at the final price |
| Thirteen | Chapter 14 | Arriving at the final price Review for the final exam |
| Final Exam | Comprehensive, (emphasis on Chapters 13 - 20 ) |
Class will take the form of lectures, discussion, and analyzing cases specific to marketing analysis and strategy. Students are expected to arrive in class prepared to discuss the text material, cases and any other material that has been assigned.
| The final grade is based upon: | |
| Participation & assignments | 20% |
| Mid-Term Exam | 30% |
| Final Exam | 50% |
| Total | 100% |
| Final Grade | Grade Mark |
| I | 75-100% |
| II | 66-74% |
| III | 60-65% |
| Failure | 59 or lower |
| DNW | Did Not Write |